Scent Marketing

The sense of smell is one of the strongest of our five senses. When pleasant, a strong scent can trigger a warm memory, encourage comfort and help create a desired atmosphere. Unfortunately, an unpleasant scent can make just as strong an impression, triggering a visceral reaction that isn’t soon to be forgotten.

When it comes to making a positive impression on clientele, using scent to your advantage is an ingenious step to take. Scent marketing works to create the atmosphere you want to deliver, leaving a positive, lasting impression on your clientele that will encourage repeat business and positive word of mouth.

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Using Scent Marketing for your Business

If there is one thing that just about every industry has in common, it is human engagement. From law offices to hospitals and from sky-scraping office buildings to hotels, the goal is to engage, sell or serve another human being in some form or fashion.

Scent marketing plays on the basic principal of human interaction. By creating a positive atmosphere, you can create a positive impression. The sense of smell is often attached to vivid memories and pleasurable feelings. A slight whiff of a once-familiar aroma can bring you back to another time, sometimes even providing a sense of security and comfort in an otherwise stressful situation.

Many companies overlook the way their business place smells. Whether it is the scent of the carpet, of computers functioning at high temperatures, of medical equipment or even certain sanitation practices, the way you run your company impacts the way it smells. This is something that you will grow used to quickly, but for those who are visiting your business the scent is the first thing they’ll notice when walking in the door.

A good scent marketing campaign can cover-up any smells that may lurk in your workplace. Scent marketing is subtle but effective. The goal is not to overpower clientele as they enter your workplace, but instead to subtly create a positive aroma that will welcome customers into your place of work and encourage them to feel comfortable—something that can impact your company’s bottom line.

When you control the aroma of your business place, you can control the atmosphere. An otherwise stress-inducing business interaction can become a more pleasant encounter thanks to a well chosen scent. Residence halls, restaurants and department stores alike can benefit from an atmosphere that encourages clientelle to stay longer, feel more welcome and enjoy their interaction with your industry.